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					  <title>Why PR is a critical component to your business success</title>
					  <link>http://www.businesscurrents.net/articles/132/1/Why-PR-is-a-critical-component-to-your-business-success</link>
					  <description>PR is a critical component to your business success. Help your company stand apart from the competition.</description>
					  <author>webmaster@ipabusinesstodaymagazine.com (Rick Beider)</author>
					  <pubDate>Mon, 19 Jun 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Try Selling Me On Your Service First</title>
					  <link>http://www.businesscurrents.net/articles/47/1/Try-Selling-Me-On-Your-Service-First</link>
					  <description>Two types of sales people, the self-serving and the customer-serving. Which do you think is most effective in the long run?</description>
					  <author>authorinfo@businesscurrents.net (David Berky)</author>
					  <pubDate>Tue, 28 Mar 2006 00:00:00 -0600</pubDate>
					 
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					  <title>Sales 101: Handling the Angry Customer</title>
					  <link>http://www.businesscurrents.net/articles/46/1/Sales-101%3A-Handling-the-Angry-Customer</link>
					  <description>No one enjoys being yelled out cursed at bullied or manhandled in any form whether physically or verbally. It does however happen at times. What options do you have to diffuse the situation? Can you separate yourself from the abusive behavior being directed at you before you lose your cool and strike back? How can you keep your emotions in check so that you might still accomplish your task?</description>
					  <author>authorinfo@businesscurrents.net (Daniel Sitter)</author>
					  <pubDate>Mon, 27 Mar 2006 00:00:00 -0600</pubDate>
					 
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					  <title>Advertising and PR</title>
					  <link>http://www.businesscurrents.net/articles/29/1/Advertising-and-PR</link>
					  <description>What is the difference between advertising and PR?</description>
					  <author>authorinfo@businesscurrents.net (Matt Bacak)</author>
					  <pubDate>Mon, 27 Mar 2006 00:00:00 -0600</pubDate>
					 
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